Abstract
Sustainability is of utmost importance for digital businesses not only because of discussions of energy consumption (e.g., blockchain), but also because of the governance mechanisms needed to ensure long-lasting consumer activities. In this context, we report on research related to governance, equality, and sustainability in the metaverse. The metaverse can be considered a next-generation Internet in which the users, as avatars, can interact in a three-dimensional virtual space. Interviews with brand managers, as well as two surveys among consumers and metaverse members show that while sustainability is generally important to users, their decision to join is more related to factors such as data protection and cyberbullying compared to energy consumption and environmental impact.
Presenters
Mario SchaarschmidtProfessor, Faculty of Informatics, University of Duisburg-Essen, Germany Michael Russell
Senior Lecturer, Researcher, Business and Economics, Amsterdam University of Applied Sciences , Noord-Holland, Netherlands Michael Price
Senior Lecturer, Business School, Northumbria University , United Kingdom
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Digital Sustainability, Governance, Equality, Metaverse
