Twentieth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

In the post-COVID scenario, we are made to rethink fast fashion. The question arises: should we undergo such short- term fashion changes and cycles? The fashion industry has to look at fast fashion with a fresh outlook. The blocks of fashion production and sourcing need to be introduced through disruptive ideas. Fashion should not be made so readily available to consumers at such a fast pace for a responsible, sustainable future. The circular economy could be viewed with the fashion cycle balancing the economic and environmental systems. This research paper looks at options to reduce fashion consumption at such a fast pace to reduce waste. Interviews are undertaken with designers, fashion movers, and economic think tanks to understand how this can be controlled to attain responsible fashion in a balanced way. Also, consumer interviews add to understanding their perspectives on slow fashion.