Nineteenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

Sustainability has been established as a global commitment to humanity. As part of this, organizations should be working to align their actions with the Sustainable Development Goals -SDG-, and thus demonstrate their social responsibility with the environment. From another perspective, mining is a strategic industry for society. Most of the items that people use on a daily basis need mining product for their manufacture. Even other productive activities could not be carried out without this raw material. Without mining, the levels of quality of life would be reduced due to the renunciation of fundamental rights such as food, housing, transportation, and shelter. Even so, and as a result of its negative impacts, the sustainability of this industry, necessary to solve the existing capitalist model, has been questioned. The media participate in the formation of the public agenda and contribute to the assessment that people make of the issues and subjects present. Based on this approach, this paper offers an evaluation of the sustainability media communication of the mining in Colombia; carried out through systematic observation and the analysis of quantitative and qualitative content of the three main national reference newspapers, during the last five years (2018-2022). Among its findings, the notoriety of some sustainable mining initiatives in the country, hand in hand with the State, mining companies and communities. And it is concluded that, although the industry has high media visibility, its assessment is mostly negative, which affects the perceptions of Colombian public opinion.