Abstract
Cultural management generates multiple dynamics of sustainable development. Firstly, a cultural management company seeks the dynamization and visibility of the heritage it communicates; secondly, it tries to mitigate the effects of a voracious industrialization and to make room for cultural expressions in society. However, in this paper the main hypothesis is that a cultural management company should establish a business model based on commercial, environmental and, of course, heritage and creative industries sustainability. In the present research, an inquiry is made of the literature on the subject of cultural management related to sustainability and its business characteristics to carry out these sustainable tactics. For this purpose, interviews to specialists and surveys to entrepreneurs in charge of cultural management companies were carried out in order to know the most optimal strategies in terms of sustainability in a company of this type.
Presenters
María Fragoso MoraStudent, Doctorado en Industrias de la Comunicación y Culturales, Universitat Politècnica de València, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Multiple Legacies: Heritage, Traditions, Local Ecologies, Knowledge, Values, Protection
KEYWORDS
Cultural management, Sustainability, Enterprises, Business models, Creative and cultural industries
