Nineteenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

The search for solutions to local and global environmental problems is ongoing. The opportunities provided by social media in encouraging sustainability is vast. The study assesses the propensity of social media users to adopt sustainable lifestyles in varying scenarios. Google form questionnaires were shared in social media platforms and via emails. Responses were collated, cleaned and analysed descriptively and inferentially. An understanding of social media user’s tendencies for or against sustainable lifestyles will go a long way in influencing content design and choice of media in sustainability campaigns online.