Posters
Asynchronous Session
The Effect of Green Advertising Skepticism, Environmental Knowledge, and Trust on Green Purchase Intention View Digital Media
Poster Session Sara de Sio
Green customers play a critical role in maintaining environmentally sustainable development over time. Many people declare to have positive attitudes towards green purchase but their buying behavior only partially reflects this claim. Advertising is a significant factor influencing consumers’ behavior; however, the phenomenon of greenwashing can increase skepticism toward green advertising, which can obstacle the green market. On the other side, consumers’ environmental knowledge drives green consumption. Moreover, consumers’ purchase intentions are influenced by their confidence in labels of green claim. This study investigates if trust in green claims can mediate the relationships of skepticism toward green advertising and environmental knowledge with intention to buy green products. We administered to 410 Italian consumers (63% female; aged 18-78 years) an online survey including scales on green advertising skepticism, perceived environmental knowledge, trust in labels that certify that a product is green, and intention to buy green products. Our mediation model explained 29% of the intention variability. Trust fully mediated the negative relationship between skepticism and intention (direct effect p = .20; indirect effect p = .005), while it partially mediated the positive relationship between knowledge and intention (direct effects p = .01; indirect effects p < .001). Results showed that trust in green claims may reduce the negative influence of green advertising skepticism and partly explain the positive relationship between environmental knowledge and intention to buy green products. Findings may provide green market operators with helpful information to encourage consumers buying green products.
The Successes and Challenges of Vanilla - Local Solutions in Northeast Madagascar : Supporting Paths Forward for Local Capacity Building through Duke Lemur Center - SAVA Conservation View Digital Media
Poster Session Margaret Poulos
From the time of French colonization in Madagascar, vanilla earned its place as one of the country's biggest economic cash crops. However, its supply chain is plagued by environmental, social, and political issues, ranging from drought to low world prices. Through over 40 key informant interviews and 12 focus groups, I study (1) the reality of producing and selling vanilla in northeast Madagascar; and (2) how development organizations can best support local capacity. Data analysis shows that local farmers are most interested in trainings about alternative livelihoods, such as animal husbandry, as well as eco-friendly vanilla farming. This applied field research has implications for how international development organizations approach supporting the vanilla supply chain in Madagascar and can be used as a model for other sectors.
Discussion about Construction Path of China's Mountainous City Based on GIS under the Concept of Sponge City: Wu Gang City of Henan Province as an Example View Digital Media
Poster Session Xiang Li
Under the concept of new urbanization, China's urban construction path is constantly adjusted and optimized, but the development and ecological protection has been unable to coordinate. The natural environment of mountain city is good, but the ecological environment carrying capacity is relatively weak and the resilience is not enough to resist the change of complex environment. This study considers the concept of sponge city as an opportunity, and based on analysing the characteristics of mountain city, elaborated the core construction content of sponge mountain city, pointed out the mountain city should assess timely the geological hazards, actively protect the natural green sponge bodies, gradually optimize the layout of sponge bodies, reasonably divide the urban drainage area and analysis the flood submerged area along the water areas. Then this study uses the GIS technical tools of spatial analysis and others, and took Wugang city of Henan Province as the research object, firstly analysis the geological disaster prone areas of Wugang City, especially in the West and southeast mountain areas, and then divided the catchment area, which was divided into three districts, made the Tieshan Avenue as boundary for the north and south two areas, the three area was the northern industrial agglomeration area. Based on the analyses of flood submerged area along the water areas and the spatial influence range from the sponge bodies, we optimized the layout of urban sponge bodies again. Accordingly, we can analysis the city construction path of Wugang.
Analyses of European Practices on Smart Mobility Adapted to Brazilian Cities View Digital Media
Poster Session Franciele Marques Da Cunha
There is no doubt travel is a critical part of daily life in cities and plays a decisive role in quality of life, and as urban population grows, more commuters and more freight traffic is created all around the world, putting in evidence the need for innovative mobility services as a way to reduce traffic congestions and promote sustainability. Some cities such as Vienna, Barcelona and Stockholm have already implemented many of these services in its urban and transport plans and in Brazil there are also some examples like São Paulo, Campinas and Curitiba. However all of them are either capitals or major city centres, what does not reflect the reality of most cities in Brazil. Therefore this study focuses on analysing the suitability of implementing smart mobility services adopted in European cities in medium-sized Brazilian cities, taking as a case study the city of Divinópolis, with more than 200,000 inhabitants, but which does not offer enough smart mobility services even though it is considered to be a regional centre in Minas Gerais state.
Advancing Social Sustainability Practices in Saudi Higher Education: Issues and Opportunities in the Built Environment Programs View Digital Media
Poster Session Afsina Abbasi, Renad Al Sekait, Isra'a Fardous
Social Sustainability is one of the dimensions of sustainability that has recently started receiving attention. In Saudi Arabia, where the Sustainable Development Goals (SDGs) are being actively integrated into Higher Education, the lack of awareness in this dimension is unflattering. Therefore, the purpose of this study is to understand the notion of Social Sustainability in Higher Education through a literature review and discuss the integration of its practices in the Built Environment programs in three universities in Riyadh, Saudi Arabia. Our approach to this paper is qualitative and is based on an extensive investigation into research articles, books and government policy documents. Moreover, faculty from three chosen universities namely, Prince Sultan University, Dar Al Uloom University and Princess Noura University will be invited to assess their level of awareness and training on Social sustainability. The study is aiming to answer two main questions - What is the meaning of Social Sustainability in the Built environment programs in Riyadh, Saudi Arabia? and What steps can be taken to integrate the notion of Social sustainability in the curricula and the department?
Analysis of Information to Promote Participation in Waste Separate Collection: Used Cooking Oil in Japan View Digital Media
Poster Session Hyunyoung Lee, Yuka Sakamoto, Yasuyo Yoshizawa
The separate collection and recycling of used cooking oil (UCO) as biodiesel fuel for use as an alternative to fossil fuels can reduce the environmental burden. Therefore, the establishment of a system to recycle UCO from households is urgently needed.; hence, it is critical to analyze the information that need to be provides to raise the participate rate of waste separation behavior of UCO. In order to clarify the content of information that should be provided to improve UCO's separation collection according to differences in usual pro-environmental behavior (PEB) and environmental risk perception, this study analyzed 2,380 people who did not participate in the UCO's separate collection by adding the explanatory variable "provision of information" to the Theory of Planned Behavior (TPB) model in Japan. The policy implications of this study for accelerating the separate collection of UCO are as follows. First, for those who lacked environmental risk perception or did not usually engage in PEB, information on the benefits of improving environmental problems through the separate collection of UCO was more effective than information on how to separate collection of UCO in increasing their intention to participate in future UCO's separate collection. Second, although information on the effects of the separate collection of UCO on the environment is more effective than information on the method of separate collection of UCO, it was also confirmed that information on the method of separate collection of UCO encourages the formation of the intention to participate in the UCO separate and collection.
