Abstract
Incorporating sustainable practices into businesses can seem daunting. Sustainability used to be a “nice to have” add-on in business. But it always seemed too expensive, too political, and too difficult to implement. Today, sustainability is central to successful businesses. Regulators, investors, customers, and employees demand visible, accountable, and effective business models that take care of the natural world, communities, and people as equal stakeholders to company shareholders. Ignoring this has become a major business risk. Businesses that put sustainability at the core of their strategies and operations reduce costs and risk, gain substantial customer loyalty, develop sustainable competitive advantages, and are favoured by lenders and investors. In this workshop, we outline the history of the sustainability movement and show how companies are making the environment a central part of their business plans. With group discussions and brainstorming, we guide participants through three steps to making necessary changes at organisations of any size.
Details
Presentation Type
Theme
Economic, Social, and Cultural Context
KEYWORDS
Economy, Sustainability, Purpose Business
