Seventeenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

While previous research identifies benefits for organizations that engage in pro-environmental efforts, small and medium-sized enterprises (SMEs) have been underrepresented in the studies in this area. Preliminary studies suggest that sustainability efforts might result in unique and stronger outcomes for the SMEs. This resulted in calls for studying sustainability practices and green marketing as a source of competitive advantage for small and medium businesses (e.g. Chen, 2008; Nanath & Pillai, 2017; D’Souza, Taghian, Sullivan-Mort, & Gilmore, 2015). Presented study answers these research calls. It contributes to the debate on the role of sustainability in SME’s performance. Aside from academic contributions, this study offers a number of practical implications for SMEs.