Abstract
In this study, the researcher explores the perception of consumers around Corporate Social Responsibility (CSR) of companies manufacturing and selling organic food products in India. Organic food products are yet to find a big market in India. However, the results of the study imply that factors such as affordable pricing, creating awareness among consumers regarding the benefits of organic food products, consideration of environmental impacts are all important factors justifying the social responsibility of the manufacturers and retailers of organic products. This research adds that the positive perception of the consumers about the CSR initiatives of the companies manufacturing and selling organic products in India results in positive repurchase intention.
Presenters
Asha Elizabeth ThomasAssistant Professor & Research Supervisor, Post Graduate and Research Department of Commerce, St.Paul's College, Kalamassery, Mahatma Gandhi University, Kerala,India, Kerala, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Corporate Social Responsibility, Human Values, Indian companies, Organic food manufacturing
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