Abstract
This paper provides insight into Canadian circular economy and second-hand fashion practices. While the circular economy literature emphasizes wise exploitation of natural resources and sustainable consumption, conducted surveys show that primary motivations of second-hand economy participants are economic or pragmatic. Apparel and garments dominate in Canadian second-hand economy and constitute around 40% of total exchanged goods. This paper argues that we are witnessing a democratized fashion movement; the circular economy provides a platform for more inclusive consumerism. Non-durable and semi-durable consumer goods have been turned into transferable properties to increase accessibility. Recirculated commodities could satisfy the consumerist demands and material aspirations of various segments of the society. Different age groups also address each other’s materialistic and altruistic needs. However, environmental awareness seems to be slowly and gradually increasing.
Details
Presentation Type
Theme
Sustainability in Economic, Social, and Cultural Context
KEYWORDS
Consumption, Sustainability, Economy, Secondhand, Fashion
Digital Media
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