Sixteenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

Making consumers aware of the impact of their water consumption behaviour is pivotal in water conservation. However, there is a shortage of mechanisms to translate consumers’ water consumption footprint into quantifiable financial and environmental impact. Smart meters are only capable of delivering basic, aggregated consumption and leakage feedback to users, and while many studies have complimented this with other approaches such as direct messaging and social media, there is a lack of integrated approach to draw across techniques of capturing explicit household water consumption behaviours and the implicit attitudes driving those behaviours. This research collects data from water consumers, translates it into impact and then provides a persuasive targeted feedback in accordance with the consumers’ socio-economic and socio-demographic attributes, with the view to inducing a measurable reduction in consumption.