The Culture of Surf City and Its Impact on the Future of Women's Surfing

Abstract

This study explores the multifaceted dimensions of gender inequality in women’s surfing, focusing on the intersection of global sports and local cultures. Surfing, traditionally dominated by men, is experiencing a paradigm shift with more women carving out spaces in competitive and recreational spheres. Despite this progress, women surfers often face systemic barriers that hinder their full participation and recognition in the sport. These barriers are not only rooted in the global structures of sports governance but are also reinforced by local cultural norms and practices. At the global level, women surfers contend with disparities in sponsorship, media representation, and prize money. Major surfing competitions often allocate fewer resources and lower prize money for women, reflecting broader trends of gender inequality in sports. Local cultures play a crucial role in shaping the experiences of women surfers. In many coastal communities, traditional gender roles and societal expectations limit women’s access to surfing. Cultural norms may dictate what is considered appropriate behavior for women, thereby discouraging their participation in a sport seen as male-dominated. This is further complicated by issues such as access to resources, safety, and community support. This study draws on qualitative interviews of women surfers from Huntington Beach, California (Surf City), often referred to as the birthplace of surfing in the United States. By highlighting the stories of women surfers and the challenges they face, this research calls for a collective effort to create a more inclusive and equitable surfing community.

Presenters

Aimee Vlachos
Teaching Professor, Business, University of New England, Maine, United States

Details

Presentation Type

Poster Session

Theme

2025 Special Focus—Global Sports Local Cultures

KEYWORDS

Women surfers, Gender inequality in surfing, Traditional gender roles, Marginalization