Abstract
The Football Bowl Subdivision (FBS) is the top level of college football in the United States. The National Collegiate Athletic Association (NCAA), the 10 FBS Conferences, and the approximately 130 colleges and universities who host FBS football programs receive billions of dollars annually from broadcasting rights fees, ticketing and gate, merchandising and branding, sponsorships, and other revenue generators from the hundreds of regular season and FBS bowl games played on various college campuses throughout the fall and early winter months. There are over 15,000 young men who play FBS football. Of these 15,000 young men, approximately 11,440 receive a student-athlete scholarship to play for their respective college or university, with the typical student-athlete receiving, on average, a scholarship valued at approximately $36,000.00. Since the NCAA, the Conferences, and its member institutions derive billions of dollars annually from the game of football, are the approximately 15,000 young men who play and receive no financial benefit, and the 11,440 young men who receive FBS football scholarships receiving a fair value for their skills to participate at the highest level of college sports? If not, what would be a fair value for the student-athlete? This study explores and attempts to answer these questions.
Presenters
Robert RomanoAssistant Professor, Sport Management, St. John's University, New York, United States
Details
Presentation Type
Theme
Sports Management & Commercialization
KEYWORDS
NCAA, Student-athlete, Scholarship, American Football, Football, College, Intercollegiate
