Abstract

Rudy Gobert’s positive COVID-19 diagnosis started the process that led to sports in the United States shutting down in the early days of the pandemic. After the diagnosis, video of him touching reporters’ voice recorders at a press availability went viral. This framing analysis in five mainstream newspapers finds that over the course of 72 hours, Gobert went from a bad actor to a hero in news copy as an episodic frame focusing on his actions gave way to a thematic frame about the virus and its effects on the country.

Presenters

Mark Mederson
Associate Professor, Media Studies, Loras College, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Sport and Health

KEYWORDS

Gobert, Covid-19, NBA, Shutdown, Pandemic, Coronavirus, Episodic Framing, Thematic Framing

Digital Media

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