Abstract
This paper provides an empirical analysis on the campus football policy texts to reveal the dynamic development of the micro system in the process of policy evolution. The selected policy contents are coded by constructing a two-dimensional analysis framework of campus football policy tool-policy objective, and the distribution differences of textual analysis units on X and Y dimensions are tested by using SPSS22.0. The results indicate: 1) The collaborative governance of multiple participants has become the main trend, and the guiding role of Chinese Football Association has gradually become prominent. 2) There were significant differences in the distribution of policy tools before the evolution at 95% confidence level(p=0.041). With environmental tools always maintaining the dominant position, the overall synergy of policy tool increased slightly. 3) There were significant differences in the distribution of policy objectives after the evolution at 90% confidence level(p=0.069). The competition system of policy objective has not received enough attention while the construction of institution and resource guarantee system has been strengthened. In conclusion, the upgraded version of campus football should promote the coordinated development of youth cultural learning and football skills, and strive to achieve more solid popularization, more scientific institution, more comprehensive resource guarantee and more adequate integration. Meanwhile, it is necessary to strengthen the collaborative allocation of policy tools and reasonable planning of policy objectives, so as to promote the high quality and sustainable development of campus football in the New Era.
Details
Presentation Type
Theme
Sports Management & Commercialization
KEYWORDS
Campus football, Policy tool, Policy objective, Content analysis, Evolution characteristics
