Abstract
The Pandemic has brought significant impacts on several sectors of the global economy. Sports and its leagues, inserted in several financial transactions and a well-recognized profitable market, are part of this range of sectors impacted by the pandemic. In this scenario of uncertainty, it became necessary to think of strategies to reduce the impact of the global crisis. This paper analyzes the NBA Bubble (Disney Bubble), as a strategy to face the impact of the Covid-19 crisis on the sports and tourism industry. The research method was exploratory and descriptive with bibliographical research. As the main results, it was possible to see that Disney Bubble was fundamental in combating the impacts of the current pandemic crisis. This strategy allowed the sports sector to considerably reduce the effects of the crisis, with success, including sanitary control.
Presenters
Pedro OliveiraStudent, Tourism, Universidade Federal do Estado do Rio de Janeiro, Rio de Janeiro, Brazil
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2021 Special Focus—Sport and Society in Crisis
KEYWORDS
Tourism, Sports, Sports events, Pandemic, Covid-19
Digital Media
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