Community Development in Female Sport: The Coventry Cougars Identity and Dynasty

Abstract

Dixon, Green, Anderson & Evans (2020) identified the opportunity for new sports to enter the marketplace to help cater for sport participants, particularly girls, who continue to drop out of traditional sport programmes at alarmingly high rates. The research established the need to offer female participants differentiated opportunities, utilising innovative approaches that were often outside the structural norms. Utilising Community Development Theory (a long-term value-based process underpinned by equality, empowerment, co-operation and informal learning) the research adopts a qualitative methodological approach of case studies and ethnography, analysed from site visits, in-depth interviews, and participant observation of a UK-based Female Flag American Football Community Club (the Coventry Cougars). The findings promote the argument that recomposing of socially constructed gender roles in sport can lead to opportunities for females to develop community capacity, a collective group conscience and social identity through informal learning and social bonding. This paper informs theory in community development through sport and provides insight into the socially gendered benefits of female sport participation.

Presenters

Peter Evans
Senior Teaching Fellow, Business, Law, and Social Sciences, Birmingham City University, Aberdeenshire, United Kingdom

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Sporting Cultures and Identities

KEYWORDS

Community Development, Social Capacity, Women’s Sport, Sport Development, Identity