Ninth International Conference on Communication & Media Studies

Abstract

The emergence of digital diplomacy has transformed 21st-century diplomatic practices, notably within Africa’s international relations, yet its intersection with information operations remains understudied. Extant literature highlights digitization’s dual nature, its susceptibility to exploitation by state and non-state actors, and its potential benefits for advancing diplomatic objectives. This study addresses this gap by scrutinizing the theoretical convergence of digital diplomacy and information operations in Africa’s international relations. Focusing on the Tigray war, a globally significant conflict, preliminary netnography reveals an intricate social media landscape involving diverse actors. Methodologically, the study utilizes triangulation incorporating tools such as Netnography, Nvivo, Python, and Social Network Analysis for comprehensive data collection and analysis. Despite scholarly contributions, a comprehensive understanding of digitalization’s intersection with diplomatic practices remains elusive, prompting this study to shed light on the strategies adopted by state and non-state actors in the digital realm.