Ninth International Conference on Communication & Media Studies

Abstract

The integration of artificial intelligence (AI) into digital media heralds a significant evolution in storytelling, introducing innovative narrative techniques and enhancing audience engagement. This shift not only redefines narrative construction but also signals a new phase in media cultures, characterized by the merging of technological advancements with creative practices. However, this integration brings forth complex ethical considerations and theoretical challenges that necessitate careful scrutiny. This study critically examine the influence of AI on digital storytelling and its implications for media cultures and ethics. The core of the analysis focuses on the ability of AI to innovate in narrative creation, offering new possibilities for storytelling that engage audiences in personalized and meaningful ways. This development raises important questions regarding the authenticity of AI-generated narratives, the privacy of data used in crafting these stories, and the ethical boundaries of utilizing AI in creative processes. The portrayal and discussion of AI in media narratives also significantly impact public perceptions and societal expectations of technology. This discourse seeks to navigate the ethical landscapes introduced by AI in storytelling, drawing upon relevant theoretical frameworks to understand its cultural impact. By prioritizing ethical considerations in the deployment of AI technologies in media, this paper underscores the importance of responsible innovation. Aiming to contribute to the academic dialogue on AI’s role in media, this analysis highlights the critical need for ethical frameworks as we explore the potential of AI in shaping the future of storytelling.