Ninth International Conference on Communication & Media Studies

Abstract

The high demand of e-governance and its use of social media has recently been a focus of several communication studies. Due to the need for isolation, communities tend to rely on social media platforms, such as Facebook, to gather information on health and safety protocols. This demand is not only observable in local government units but as well as in smaller sections of the government such as the Sangguniang Barangay or SB. The prime objective of this study is to assess the level of engagement of Barangay citizens in using the official Facebook page of their barangay by identifying and describing the users of the said social media through their likes, comments and shares on Facebook, then assessing the digital content of the respective Facebook pages of the SBs to assist in the improvement of its Facebook pages. Facebook was the most prominent social media used wherein most of the respondents are aware of its existence as an e-governance platform. Overall, the ease of use was marked high as the Facebook pages were often perceived to be user-friendly. However, the timeliness of posts did not meet the expectations of its users as information was sometimes posted late or its timing was not accurate.