Eighth International Conference on Communication & Media Studies

Abstract

Modern technology and the growing impact of globalization have greatly transformed news operations, news gathering, and broadcast techniques. When considering the global media, it can be argued that they are one of the main beneficiaries of the technological revolution. This is due to the significant facilitation of a global news media through technology, enabling precise audience targeting. Furthermore, technology supports their ability to employ specific media strategies, such as the framing theory utilized by certain international media organizations, which entails presenting particular aspects of issues to their audiences. Technological advancements have enhanced the concept of newsworthiness in global news organizations by enabling the analysis of digital audience trends and interests. Additionally, the utilization of modern technology has facilitated the expansion of global media coverage to areas where the presence of reporters could be difficult, whether due to financial limitations or logistical barriers. In addition, it allows for the rapid distribution of breaking news from any part of the world. As a result, the incorporation of current communication technologies has had a substantial impact on the functioning and activities of global media entities.