Abstract
As a result of the COVID-19 pandemic, citizens around the world were forced to communicate and educate themselves through social networks, confined by political mandate. A new digital health environment was the only way to access the healthcare system. Through social media, influencers, nurses, midwives, and mothers distributed advice, trained, and educated citizens about maternity care in this new environment. The present project is based on two main objectives: Identify midwives’ health advice regarding antepartum, childbirth, postpartum and infant care in common communication contexts. Secondly, determine the extent to which social media has been used, the differences between health and non-health influencers, how much midwives value non-health influencer advice, and how much patients value influencers versus health education, as well as the overall value of influencers. A survey was conducted to analyze it from a quantitative standpoint. We asked 418 Spanish midwives to provide their opinions. The study consists of a sample of 9,593 health professionals with a 95% confidence level and 5% margin of error, providing information about the following: gender, age, the duration of practice, training, advice that patients receive before, during and after delivery, as well as analysis of patient interest in social media as well as follow-up and influence. The nurse midwife’s education advice is highlighted as rigorous information, endorsed by health authorities, contrasted, and recommended for follow-up, although the information provided by influencing mothers can also be valuable, since they provide advice based on their own experiences.
Presenters
Eduardo García BlázquezStudent, PhD Education, Universidad Nacional a Distancia de España (UNED), Madrid, Spain Javier Gil Quintana
Profesor, Didáctica, Organización Escolar y Didácticas Especiales, Nathional University of Distance Education, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
INFLUENCERS, OBSTETRIC-GYNECOLOGICAL NURSING, DIGITAL HEALTH, SOCIAL MEDIA
