Abstract
For years, communication research has depended on self-report data. Galvanic Skin Response (GSR) can measure stress levels and relaxation in a closed loop system. Diverse, easy to use apps make this technology readily available and offer a range of uses such as: education (K-12 and higher education), corporate wellness, public relations message testing, research, theory testing, and work with corporate and business-to-business partners. Topics, such as measuring stress levels in the classroom and workplace are discussed. Original GSR (PIP-brand specific) case studies, including client campaigns and fear appeal research, are presented.
Presenters
Emma BishopProfessor, School of Communication and Media, Kennesaw State University, United States Stephen McNeill
Senior Lecturer, School of Communication and Media, Kennesaw State University, Georgia, United States
Details
Presentation Type
Theme
KEYWORDS
INSTRUCTIONAL MEDIA, MEDIA LITERACY, PUBLIC RELATIONS, PEDAGOGY, MEDIA RESEARCH
