Eighth International Conference on Communication & Media Studies

Abstract

This study sheds light on the impact of misleading commercial advertisements on social networking sites. The researcher relied on theoretical literature in reviewing the previous literature that was written on the same subject, to reach the desired goal of his research, which is to know the correlation between misleading commercial advertisements and social networking sites. The study reached a number of results, the most important of which are: There is a significant impact of misleading commercial advertisements on social networking sites, quickly spreading among the public, and causing significant effects on the target group, either to increase the demand for purchase, or to refrain from this product because of a false and misleading advertisement. The study presents a number of recommendations, the most important of which are: Social networking sites should set restrictions and conditions for publishing commercial advertisements, and there should be a waiting and review period for the management of these sites to review the content of advertisements.