Abstract

Using semiotic analysis as a guide, this paper examines a corpus of memes across several distinct social media subcultures. The purpose of the paper is to identify whether cultural tropes reinforce hegemonic value systems in U.S. digital media communication on social media platforms. Increasing our understanding of memes as cultural communication will contribute to media literacy education of the subject.

Presenters

Olga White
Student, Ph.D., University of Colorado Boulder, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Cultures

KEYWORDS

Meme, Memes, Semiotic Analysis, Hegemonic Culture, Digital Media, Social Media

Digital Media

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