Seventh International Conference on Communication & Media Studies

Abstract

Although the 2018 FOCAC summit witnessed the proposition of several mutually beneficial action plans, this renewed Sino-African cooperation is fraught with escalating tensions and concerns about China’s growing dominance. This calls for more recent empirical understanding of the salience conferred on China’s diplomacy and Sino-African issues by domestic media in Africa. Drawing on Nye’s conceptualisation of soft power, this paper, first analyses the nature of China’s expanding diplomatic frontiers in the continent’s largest economy, Nigeria. Anchored on Framing theory, this study, then, proceeds to investigate the coverage of China and Sino-African engagements in the highly polarised Nigerian media-sphere. Evidence from a quantitative content analysis and a thematic analysis of four randomly selected Nigerian newspapers from September 2018 to September 2020, reveals that elite newspapers (Guardian and THISDAY) held more critical stance of China’s diplomatic activities on the continent than newspapers that cater for the general public (Leadership and Punch). It was further observed that media portrayal of China diverged from the framing of Sino-African ties as newspapers mostly employ positive frames such Exemplary development, Superior superpower, and Benefactor to describe China as a nation. However, when reporting issues related to China’s relationship with Africa, the recurrent frames are often negative such as Machiavellianism, Economic colonialism, and Hostility/Racism. These findings expose China’s use of Nigerian media as a diplomatic tool, and simultaneously underscore the inadequacies of its soft power strategies in Africa as its projected stance of mutualism and partnership is counteracted by its perceived practices of exploitation and economic sabotage