Abstract
The study analyzes and develops strategies for countering, reframing, retelling, and amplifying African stories on global media platforms. There is need for deliberate and sustained projects that seek to counter and challenge biased, negative, and dehumanizing stories about Africa and its peoples. The main question the study seeks to answer is how to reframe African narratives and disrupt negative hegemonic narratives while capturing and celebrating African diversities without morphing into the preferred dominant image of the global north. The broad goals of the study are (a) critically analyze global media narratives about Africa by CNN, BBC, and Aljazeera, (b) detail reframing strategies used to counter the negative stories about Africa, (c) experiments with selected disruption strategies to amplify African narratives, and (d) develop methods for sustained occupying of online media spaces to shift global narratives about Africa. The intention is to develop tested and proven strategies for repositioning and amplifying African narratives free of global media commodification, biased, stereotypical, and imperialist stories about Africa.
Presenters
L. Lusike MukhongoAssistant Professor, Media Studies, Fort Valley State University, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Global media, African narratives, Reframing, Disruption, Occupying
