Abstract
This study shines light upon United Nation’s global agenda of sustainable development goal related to food waste under the umbrella of risk communication. The main impetus of conducting this research is to evaluate America and Pakistan’s digital media (e-papers and organizational websites) content over food loss. Underlying study are quantitative methods - survey method and content analysis to explore digital media (organizational websites and e-papers) content regarding food waste using social responsibility theory and neo institutionalism theory. According to gathered data, the researcher concludes that Pakistan’s digital media (e-paper and social media) are not really creating awareness about it, but America’s media does slightly better. Social media and organizational websites are main protagonists in this regard. Therefore this is proved there is a need of some modifications in new institutionalism theory as organizational sites should have to be introduced properly to folk for cognitive type influence especially Pakistani websites are lagging behind in this race as compare to America’s websites. Whereas media is not acting properly as per social responsibility theory. Planet earth is perilously effected by food waste issue in divergent modus operandi. Underlying study would provide framework to media practitioners for assessment and management of food risk around the world and would give academic contribution by exploring risk communication and it is directly applied to food safety declared by United Nations.
Presenters
Sumblah Bukhari SyedaVisiting Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Punjab, Pakistan
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
FOOD, WASTE, HUNGER, POVERTY, RISK COMMUNICATION, E-PAPERS, ORGANIZATIONAL WEBSITES, AMERICA,DIGITALMEDIA
