Seventh International Conference on Communication & Media Studies

Abstract

This study has as its main theme the infotainment and its influence on public opinion from bibliographical research, inside Brazilian scenario, through a case study. The thesis’ main objective is to analyze the effectiveness of fulfilling the role of informing from the research object, the episode “MACONHA” of Greg News TV show, in relation to the infotainment’s potential on public opinion in the issue related to discussions on the decriminalization of cannabis in Brazil, as well as, fathom the concept of infotainment and how it acts in the scope of public opinion; meditate on the use of infotainment to deliver information that is considered taboo in society; and finally, understand the role of the object of study and its strength in a social context, and verifying its impact on public opinion on YouTube in order to remake a new image by breaking stereotypes and creating new symbols (Lippmann, 2010). By using bibliographic and documentary research methods, it was possible to discern concepts about infotainment, the history of the cannabis plant and the manipulation of public opinion about its use throughout history. Through the case study episode, it was possible, with the documentary research, to adapt a content analysis along with an image audit, to better understand the reputation of the object of study; audience engagement; their interaction through the chosen exhibition platform; what is the profile of the mass public; and finally, identify the position of public opinion on cannabis.