Abstract
The previous base of media power by the government and media proprietors in Nigeria has been eroded significantly with the introduction of new media; particularly Twitter. This research looks at how Twitter has reduced the influence that the government and media owners had in Nigeria. This investigation is important because it comprehends the social change that has resulted from this, and how citizen media action is changing the media ecosystem while also challenging the government and private media owners’ dominance on news coverage in Nigeria to the extent that the government considered Twitter as a danger to its dominance and banned it in 2021. In conjunction with Democratic Participant Media Theory, which questions the desirability for centralized media regulated by the government and conglomerates and advocates for multiple non-centralized committed media, this study will use qualitative and quantitative analysis that will include 300 respondents (n=300) from different sectors of Nigeria. This contribution to filling the vacuum in the literature is intended to help readers understand how Twitter has grown to dominate the media landscape in Nigeria, and the implications for media freedom in the country. The research provides ideas for media managers, the government, and people on how to better manage the media conflict that has arisen because of the authorities’ loss of official media control with the rise of citizen media.
Details
Presentation Type
Theme
KEYWORDS
NEW MEDIA, REGULATIONS, DOMINANCE, RESISTANCE, TWITTER
