Abstract
This paper argues that while social intuitionist theory has received a wide range of support from a variety of disciplines, communication theory has totally neglected intuition in its understanding of how we communicate while continuing to present a rationalist bias. It describes social intuitionist theory, some of the supporting evidence for it, and ties together intuition, ideology, and communication. It makes it clear that textbooks in communication theory have presented a rationalist view of communication. It is hoped that social intuitionist theory will spark a fresh body of research in communication.
Presenters
Leonard ShedletskyProfessor, Communication and Media Studies Department, University of Southern Maine, Maine, United States Jo Temah Gabrielski
Adjunct, Steinhardt School of Culture, Education, and Human Development , New York University, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Key Words: INTUITION, SOCIAL INTUITIONIST THEORY, IDEOLOGY, RATIONALIST BIAS, COMMUNICATION THEORY
