The Relationship between Fan Behaviorism and Social Network Systems

By: Subin Hyun  

On 16th September 2018, before the release of new album, one of BTS’s album songs has disappeared. Because BTS’s fan club (Army) has found out that a Japanese writer who wrote this song lyrics has a tendency of misogyny and 'Japanese left-wing' to praise, glorify, and deny the invasion and colonization of Japan to Korea. Army boycotted of this album and BTS’s agency through fan club community and SNS. The previous fandoms before Army had shown to deny and block the blame and scandal about idol group internal problems without checking true or false. This study looks at the reason why the fandom reaction in the past and now about their idol’s internal problem is distinct. I thought that it was related to SNS because the zone of fandom activity now is done through SNS freely, unlike the previous one was limited to the fan café. From this, the study was conducted through a grounded theory of qualitative research. After conceptualizing previous studies, a model is made. According to this model, fandom activities through SNS, especially Twitter, have had a positive influence on reducing social distance with idol stars and having been emphasized the collective moralism among fan online. Therefore, fandom activities through SNS had a positive effect to fan behaviorism. The result helps entertainment agency employees can set up measures for handling fandom democratic activities that Web 3.0 generation brings out and raises awareness of the importance of understanding SNS activities.

Fandom culture, Fan behaviorism, SNS, Idolization, Star, Entertainment, Twitter
2019 Special Focus: The Future of Democracy in the Digital Age
Poster Session

Subin Hyun

Undergraduate Student, SungKyunKwan University