This study is an investigation of the nature of Weibo posting anxiety and WeChat posting anxiety. Based on Social Cognitive Theory (SCT), this study examines posting anxiety of Sina Weibo and WeChat users and compares diverse influences exerted by the determinants (i.e., micro-blogging self-efficacy, instant messaging self-efficacy, outcome expectations, and prior experience) on respondents in Mainland of China. Results indicated that the diverse range of posting anxiety existed in some Weibo users and WeChat users while the reasons behind the anxiety is diverse.
Social media,Posting anxiety, Weibo, Wechat
Paper Presentation in a Themed Session
Associate professor, School of journalism and communication, Southwest University, China