When it was first introduced into scholarly work, the concept of Transmedia, was quite limited in scope and not as inclusive as today. Even though the basic framework for transmedia studies is very much in the preliminary stages, the scope of its study is now much more diverse. Transmedia is the meaningful dispersal of information through many different platforms in order that the viewer comes into a better understanding of the plot being told. This is a field that ought to be used in the study of online video sharing websites such as YouTube. In addition, Participatory Culture which is connecting producers and users with each other is starting to change the ecology in which these web 2.0 services are continuing to exist; especially setting the grounds for many cultural changes within the producers and users as they become part of the same chain of production. The present study suggests a close review of the use of transmedia production of content for such web 2.0 services and the way they incorporate with each other in order to create a meaningful effect on their audiences. Traditionally, both creation and distribution were monopolized by conglomerate Hollywood studios whose media platform did not, or scarcely, gave importance to user/viewer participation in the production process. On the other hand, creators were professionally trained by institutions that were themselves mostly subsidiaries of those same studios. Thus, the study focuses of how transmedia production of content on web 2.0 services helps with distribution of culture.
TRANSMEDIA, CULTURE, WEB 2.0 SERVICES, CONTENT CREATION
Virtual Lightning Talk
Lecturer, Department of English Language and Literature , Zand University