Scholar

The Role of Social Marketing Campaigns in Electronic Media

By: May Mostafa  

The study describes the role of social marketing campaigns in electronic media. It emphasizes the part in which Egyptian youth accentuate social responsibility in the community. Add to this, the vital role played in the various social domains such as changing negative behaviors and cherishing the positive in contemporary societies which suffer numerous social, environmental, health, psychological, and developmental plights that directly influence experiences and will continue to do so in the future. An analytical study was conducted on two social marketing campaigns in popular sites frequently visited via electronic media.

SOCIAL MARKETING, ELECTRONIC MEDIA, CAMPAIGNS
Media Technologies
Paper Presentation in a Themed Session



May Mostafa

Egypt
Egypt

I am a PhD in Mass Communication and i was a lecture at Modern University for Technology and Information, faculty of Mass Communication, Public Relation and Advertising department.