Scholar

The Effect of The Political Changes in Egypt on Television Advertisements

By: Aya Kamal  

There is a reflection of the political changes that have taken place in Egypt in terms of social, cultural, and economical phenomenon on the form and the content of TV Advertisements during recent time. Given the importance of this subject, this research aims to observe the political changes that have taken place from 2011 to 2014 by dividing them to three political stages which are First Transition Stage, Muslim Brotherhood Rule Stage, and Second Transition Stage. The researcher uses content analysis that was applied to a sample of "417 TV Ads divided to three stages from 11 February 2011 to 30 June 2012, 30 June 2012 to 3 July 2013, and 3 July 2013 to 8 June 2014.

T.V. Advertisements- Political Changes- Economic Changes- Advertising Spending- Effect of Politics on Advertising
Media Business
Paper Presentation in a Themed Session



Aya Kamal

Lecturer, Faculty of Mass Communication - Broadcasting Departement, The Canadian International College, Egypt
Giza, Egypt

Currently, iam working on my PHD Thesis with the Faculty of Mass Communication, Cairo University, Broadcasting Departement. i have been working in the field of teaching at the CIC since i graduated from my faculty " 2011" . i teach alot of the courses related to directing, advertising, photoshop, illustrstor and international communication.