Bring Back Our Girls

By: Yewande Addie  

In April 2014, news reports about nearly 300 kidnapped Nigerian schoolgirls spread globally. Ongoing updates on the tragic incident permeated social media through digital advocacy efforts. Though research on U.S. news coverage generally indicates underreporting regarding missing women of color and negative reporting on African current events, news of Nigeria’s missing schoolgirls still managed to make waves in U.S. media. This study explores the use of narrative storytelling by U.S. news outlets as a way to create commonality, extend the life cycle of the story in news media and encourage the story’s resonance among U.S. readerships.

Power, Mass Media, Representation, Narrative, Nigeria, Schoolgirls, Multicultural Media
Media Cultures
Paper Presentation in a Themed Session

Yewande Addie

Doctoral Student, Journalism, UF, United States
United States

Yewande is a second-year doctoral student with interest in the representation of Africa and the African diaspora in global news and popular media. She also has interest in cultural communication and its influence on reception to public health issues, disease prevention/treatment. Before embarking upon a doctoral program, she worked in Washington, D.C. as an Obama Presidential Appointee within the USDA's Office of Communication and as an associate in the D.C. Public Library's Watergate Branch. In her spare time, she enjoys traveling and leisurely language learning.