Political cartoons in the Philippine Daily Inquirer which valorised the political image of a leader have been viewed as a catalyst for social transformation or development most especially in the visual political communications field. A cartoon may be a substitute for visual pleonasm and the non-verbal cues attached to it may yet be simple and complex to many, but it is dubbed as medicinal. It may invoke fun and satire, but it could be a source of exegesis all along. This shows that communications in their varied forms convey meaning within the whole, romancing allied disciplines such as history, arts, sociology and anthropology as they permeate all other forms of enquiry. The degree of aesthetization and processes involved in the making of editorial cartoons were purely hedonistic and forms ideations from the artist’s point of view. Semiotics as a simple based approach in the process and is aided by perception and reception has brought new meaning in ways of seeing things, which is the central philosophical issue of this research, “a plethora of political fire power” in visual political communication: editorial cartoons.
Political Cartoons, Semiotics, Political Leaders, Visual Communication
Paper Presentation in a Themed Session
Samuel, Jr. Tagayun Ramos
Associate Professor, Humanities and Social Sciences, University of Makati, Philippines
Samuel Tagayun-Ramos, Jr. is currently writing his doctoral dissertation on Advertising with University of the Philippines at the Faculty of Information and Communication Studies and holds Master's in Communication Management from the Asian Institute of Journalism and Communication (AIJC) a Graduate Certficate of Art History from University of the Philippines and a Bachelors of Arts in Communication Arts with a proficiency in Advertising from The Philippine Women's University. He is currently working with University of Makati as Associate Professor at the College of Arts and Letters, Department of Humanities and Social Sciences and an Instructor at University of Santo Tomas at the Faculty of Arts and Letters, Department of Communication and Media Studies. He had been a broadcast journalist for two decades at the largest network in the Philippines in ABSCBN Broadcasting Company.