It is just a meme? In the digital age, memes create personal and communal value. These memes, however, also reinforce generalizations of a community and could potentially internalize oppression. This research will use an Ideological Critical approach through a textual analysis to analyze trending memes characterizing the Mexican American community. It will focus on the shared platform emphasizing comedic aspects of the Mexican American life as well as the perpetuation of stereotypes of the Mexican American community.
Social Media, Communal Value, Participatory Culture, Stereotypical Representations, Internalized Oppression