Scholar

Effects of Social and Entertainment Media on Body Image, Social Comparison, and Thin-ideal Internalization of Racially and Culturally Diverse Undergraduate Men

By: Cristina Azocar   Ivana Markova  

A survey of racially and culturally diverse undergraduate men (N=565) examined the social and entertainment media’s influence on their body image, social comparison, and thin-ideal internalization. Results showed negative effects of both social and entertainment media on young men’s body image. Entertainment media (vs. social media) had a stronger effect on men’s thin-ideal internalization, whereas social media had a stronger effect on men’s social comparison. Ethnic minority (vs. Non-Hispanic Caucasian) men felt the most underrepresented on social and entertainment media. More specifically, 83% of men of Asian/Pacific Islander ethnic background, 82% of both Middle Eastern/Arab and Mixed race perceived their body types to be the most unrepresented in entertainment media. Whereas, 87% Middle Eastern/Arab, 75% of African American, and 74% of Asian/Pacific Islander perceived their body types to be the most unrepresented on social media sites. The implications of the research are discussed.

"Media", " Men's Body Image", " Cross-cultural"
Media Cultures
Paper Presentation in a Themed Session



Dr. Cristina Azocar

-, -, San Francisco State University, United States
California, United States

In 2001, Cristina Azocar completed her doctorate in Communication Studies at University of Michigan, Ann Arbor, joining a miniscule number of Native American PhDs in mass communication. Her research explores news coverage of people of color and its impact on public perception. She is a member of the Upper Mattaponi Tribe.


Dr. Ivana Markova

-, -, San Francisco State University, United States
California, United States