Media Matters
Will Advertising Drive People to Online Streaming? : An Analysis of Motives Behind Subscribing to Online Streaming Services
Paper Presentation in a Themed Session Khalid Alharbi
This study explores the motivations that lead people to subscribe to online streaming services, and how much they are willing to pay for the sake of avoiding advertisements. A national sample of 501 people participated in an online questionnaire using uses and gratifications as a theoretical guide. The results suggest that having quality content can be enough to motivate people to subscribe to any service with or without advertisements.
Privacy and The State: Digital Interface and Data Surveillance Practices in India
Paper Presentation in a Themed Session Devam Thapa
The recent urge among governments across the world to map their citizens has been widely noted and vehemently opposed in several parts of the democratic world. In India, a massive data collection program is being carried out to immaculate the purpose of citizen surveillance. Aadhaar is a twelve digit unique identity number which is issued to the citizens of India after registering their biometric details, collected by Unique Identification Authority of India (UIDAI). Some of the attributes and utilities of Aadhar are described as the targeted delivery of financial and other subsidies, benefits, and services. Aadhar was subsequently muscled with the legislative strength in the budget session of 2016. Recently government made Aadhaar mandatory for availing a host of state services, which includes grain allotment at subsidized rates, filing tax returns, enrolling for scholarships, etc. despite being its mandate not to make it essential for state welfare programs. With the fear of data breach, Supreme Court of India has agreed to form a constitutional bench to hear all the angles associated with Aadhaar. Subsequently ruling that the right to privacy is intrinsic to life and liberty. Increasing reports on the data breach, through online portals, the citizens anxiously sought judicial intervention. Through theoretical deliberations, this paper attempts to understand the implications of such large-scale biometric data collection. It contends the ownership upon citizens’ data as their essential rights of privacy. And theorize the state, society, and citizen relationship within the discursive boundaries of private and social.
