Strategic Approaches
Mass Media and Broadcast Media: Spreading Messages of Components of Adult and Non-Formal Education among Populace in Nigeria
Paper Presentation in a Themed Session Moshood Ayinde Hassan
Access to basic education is considered as a fundamental human right and foundation of national development. Nigeria population is over 180 million. The school-age children and the students seeking admission to tertiary institutions in the country are also large relative to the population of Nigeria. More than one million prospective tertiary institution students are unable to get admission to tertiary institutions every year, despite the presence of over two hundred educational institutions meant for that purpose. Thus, adult and non-formal education is the alternative structure that is absorbing large number of students who are unable to get admitted to formal education system. Therefore, the study entitled: Mass Media and Broadcast Media: Spreading Messages of Components of Adult and Non-Formal Education among the populace in Nigeria is embarked upon. The aim of this study is to find out the extent to which mass and broadcast media is used to spread the components of adult and non-formal education among tertiary institution students and the impact on their academic achievements. The study will employ research design of the survey type. Sample will be obtained from the selected Universities, National Open University of Nigeria and Industrial development Centres. Data will be analysed using descriptive statistics to answer research questions; and inferential statistics to test hypotheses. All the results will be decided at point 05 level of confidence. Recommendations will be made based on the findings of the study.
Feeding the World: Australia, Live Export and the Interplay of Influences
Paper Presentation in a Themed Session Fiona Wade
When advocates consider how to encourage governments to affect a reactive change in policy, there exists an assumed rhetoric that the media is the mitigating factor required for success, with limited evidence to substantiate the claim. This is in part due to the difficulty previous research studies have found in coming to a definitive answer as to who and what affects policy change. This research paper provides evidence to show how public policy can be manipulated by advocates, using a case study to illustrate pressure points for policy decision makers. The focus of this research paper will be answering the fundamental question: who influences federal government policy relevant to the Australian agricultural sector, in particular, the live export market, and what are the global implications. Using the case study of the live export industry and events that occurred in 2011 post the Four Corners program, ‘A Bloody Business’, this paper deconstructs newsprint, parliamentary debate and the interviews of 18 respondents, to reach seven findings that will serve and provide practical guidance and inform best practice for those aiming to affect policy change within government. While drawing on theoretical concepts including Lippmann's agenda-setting and acknowledging past academic scholarship placing the media at the forefront of the communities’ understanding and participation in the political process, this research paper concludes that a multiple and multilayered approach must be considered for policy change to occur; one that combines politics, media and community advocacy.
Sustainability Communication in Technology Industry: The Use of Social Media Networks and Corporations' Websites to Communicate Environmental Practices
Paper Presentation in a Themed Session Majd Mariam
Social media has the capabilities to facilitate communication. Several companies have adopted and developed sustainable practices. Yet, the use of the social media to communicate those practices varies among countries, companies, and industries. This paper explores how four companies in the technology industry addressed their environmental practices through official websites and social media platforms. The study covers four companies located in the U.S., Japan, and China. These companies are HP, Apple, NEC, and Lenovo. The study shows the extent social media plays in communicating messages among different cultures. The research uses four case studies and a content analysis as a methodology. The results show that the four companies used their websites and social media in different ways, which is likely to affect how consumers will assess the importance of the effort. For example, Lenovo developed a strategy to reach more audience on social media. The corporation used the language’s preferences to guide consumers toward specific networks, such as Baidu. In contrast, Apple has a minimal presence on social media. Yet, the company addressed its sustainable practices on its website supported by a high number of visuals. Among other things, the four companies varied in their efforts to communicate sustainability in other languages.
