Abstract
Veganism is recognized by nutritionists as a lifestyle choice associated with good health and lower prevalence of diabetes, obesity, hypertension, and heart disease. It is also a lifestyle that is frequently associated with being white and affluent. While many studies show that health and animal rights are the primary reasons that people choose to become vegan, few studies look at how these reasons vary by ethnicity. Using in-depth semi-structured interviews, this study investigates the lived experience of Black veganism in the US. Participants identify obstacles in maintaining a vegan lifestyle and describe motivating factors beyond health and animal rights.