People consume food not only to satisfy hunger but also for cultural, religious and social reasons. In Islam there is an emphasis on cleanliness in both spirit and food (Agriculture and Agri-food Canada, 2011), and eating is viewed as a form of worship (Talib, Hamid, & Chin, 2015). Halal is Islamic dietary law derived from the Quran and Hadith, the practices of the Prophet Mohammad (Regenstein, Chaudry & Regenstein, 2003). Halal goes beyond religious obligation; it is part of the Islamic way of life which includes not only dietary requirements, but also behaviour, speech, dress, and conduct (Talib, Hamid, & Zulfakar, 2015a). Furthermore, observing the tenets of halal can guarantee food safety and serve a business model for the Canadian export market. The benefit of halal notwithstanding, the lack of trust in the market has lead to challenges such as authenticity and traceability. This situation affects the different cultural groups that have migrated to the Canada, especially the Somalis, Syrians, Pakistanis, Afghanis and other Canadians who are in love with the taste of halal meat. Based on this premise, there is a need for policies that will strengthen the value chain of halal food and reduce asymmetric information.