Commodification and Counter-Movement

By: Daniele Eckert Matzembacher   Fábio Bittencourt Meira  

Commodification in agriculture undermines the autonomy of individuals concerning their material and social reproduction. It is a consequence of the conventional model of food production and distribution. In this context, Community-Supported Agriculture (CSA) emerges as an alternative of counter-movement. It is characterized as a short chain that approximates production and consumption, and adds quality to food through agroecology. The problem that guided the research was to understand what forms of counter-movement are present in the CSA. The results indicate the coexistence of the market exchange with other economic principles, especially reciprocity. This means an economy of friendship, tolerance, mutual fidelity and commitment with the establish of a community sense, which is around the food. CSA seems to be an effective alternative in the construction of autonomy of individuals and in the expansion of social cohesion. The results of this research lead to a reflection on the rural exodus, alleviate poverty and the inclusion of a healthier diet in public health policies.

"Community-Supported Agriculture", " Alternative Foods Movement", " Local Foods Movement"
Food Policies, Politics, and Cultures
Paper Presentation in a Themed Session

Daniele Eckert Matzembacher

PhD. student in administration at Universidade Federal do Rio Grande do Sul, located in Brazil. Research interests: agribusiness innovation, environmental economics, food waste prevention, organic food and sustainable supply chain.

Fábio Bittencourt Meira

Adjunct Professor of the School of Administration at Universidade Federal do Rio Grande do Sul (UFRGS), Graduate in Philosophy (FFLCH / USP), Doctor and Master in Administration (EAESP / FGV). Research in the area of Organizational Studies with emphasis on the following themes: alternative forms of organization and management, solidarity economy, ethics and social responsibility of organizations, and managerial ideology.