Exploring Twitter Use of Slow Food Movement in the Context of Online Activism

By: Kübra Yüzüncüyıl  

With the developments of information and communication technologies, the forms of molding public opinion have changed. In the presence of Internet, the notion of activism has been endowed with digital codes. Activists have engaged the use of Internet into their campaigns and the process of creating collective identity. Activist movements has been incorporating the relevance of new communication technologies for their goals and opposition. Creating and managing activism through Internet is called Online Activism. In this main, Slow Food Movement which was emerged within the philosophy of defending regional, fair and sustainable food has been engaging Internet into their activist campaign. This movement supports the idea that a new food system which allows strong connections between plate and planet is possible. In order to make their voices heard, it has utilized social networks and develop particular skills in the framework online activism. This study analyzes online activist skills of Slow Food Movement (SFM) develop and attempts to measure its effectiveness. To achieve this aim, it adopts the model proposed by Sivitandies and Shah and conduct both qualitative and quantitative content analysis on social network use of Slow Food Movement. In this regard, the sample is chosen as the official profile and analyzed between in a three month period respectively March-May 2017. It was found that SFM develop particular techniques that appeals to the model of Sivitandies and Shah. The prominent skill in this regard was found as hyperlink abbreviation and use of multimedia elements. On the other hand, there are inadequacies in hashtag and interactivity use.

"Online Activism", " Internet", " Slow Food Movement", " Twitter"
Food Policies, Politics, and Cultures
Paper Presentation in a Themed Session

Kübra Yüzüncüyıl

My name is Kübra Yüzüncüyıl. I may define myself as a young and motivated individual who is extremely interested in combining food engineering with smart technologies. I graduated from Food Engineering department of Middle East Technical University which is a world ranking university. After that, I graduated from Media and Cultural Studies Master Thesis program of METU. Now, I’m about to submit my second master thesis in the field of Cultural Studies at Sakarya University. Currently, I have been working as a research assistant at Sakarya University in the department of Communication Design and Media. As you can see in my resume, through my education process, I focused on food systems, food media, food security, food communication and social cohesion, changing of food culture with smart technologies. These experiences have given me a range of practical capabilities that let me become a researcher to approach the notion of food from the perspective of positive and social sciences. I believe that food security will be sustained not only by applying smart technologies to food systems but integrating these technologies into culture. In my future studies, I am planning to focus on food safety and sustainability. I’m planning to apply Big Data analysis on agriculture and packaging system in my PhD studies.