Abstract
This study reviews the gap in marketing communications development through a digital platform where historical value information is transferred through the storytelling of a community’s identity along the historical route of the Catholic of Ban Kham term-Nong Saeng, Nakhon Phanom Province, Thailand. St. Joseph’s Church Ban Khamterm, a 116 years old church with French-colonial architecture, and St. Anna’s Church, Ban Nong Saeng, Vice Cathedral of the Archdiocese of Tha Rae-Nong Saeng, a religious site built to commemorate the sacrifice and courage of the early missionaries in the Northeastern of Thailand. To protect the heritage site, emerging disciplines as potential innovations for heritage management tools, including information provided on social media communication and its integrations are one of the powerful tools for heritage management in the post-pandemic age. The benefits of the article were not only the community’s stakeholders but also tourism policy-makers. The epidemic is an opportunity for all parties to awaken and rethink relevant tourism experiences and part of their lives. Conservation must come from the cooperation of the government, private sectors, and local community through various media effectively. Such a process must be approached by the community itself where design thinking must be involved. As information technologies can help in accessing tourist attractions and information. Learning and understanding the Catholic’s journey from historical heritage sites would lead to the SDGs. Therefore, the host of the tourist area can interact and exchange information with tourists wider and faster for the benefit of the community.
Presenters
Preedaree SiriratLecturer, Tourism and Service Industry College, Nakhon Phanom University, Nakhon Phanom, Thailand
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Marketing communications, Historical tourism, Cathartic church, Ban Kamterm, Ban Nongsaeng, Nakhon Phanom province
