Abstract
Overall, this paper considers the rationales for universities, especially non-for-profit universities, to defeat previous failures of Corporate Social Responsibility (CSR) implementation (incremental CSR, uneconomic CSR and peripheral CSR). It discusses why they should adopt CSR as their core strategy to turn the the whole university into a socially responsible organisation radically, systematically, and transformatively. And the proposed ‘Model for CSR in Higher Education (HE)’ provides the university management an opportunity of turning the ideas into action throughout university principles, management, and operation levels, and eventually generate significant social, organisational, educational, and international external impact.
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KEYWORDS
Higher education, University social responsibility, New model
Digital Media
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