Twentieth International Conference on Knowledge, Culture, and Change in Organizations

Abstract

Employee engagement became an significant topic for organizations due the lack of labor force, migration, and globalization processes. Gamification gives organizations the opportunity to turn motivated employees into business processes, enabling them to learn and improve and encourage collaboration. Gamification can be a powerfull tool allowing the increase of employee engagement, because it transforms routine tasks into interesting and meaningful activities. Although companies are highly interested in the possibilities of gamification application, there is a relative lack of scientific research on topics applying gamification to increasing employees’ engagement. This paper aims to identify how gamification affects employee engagement. Quantitative empirical research was conducted in order to evaluate a theoretically grounded framework of gamification and employee engagement. Depending on the set criteria, an organization was selected for testing, which uses several gamification components: leaderboard, score collection for different tasks, badges, levels. The company has been using these gaming elements for three years. In addition, the organization has 251 employees, so the company is classified as a medium-sized enterprise by the number of employees. The research of the organization was conducted by electronic means. A total of ninety-four completed questionnaires were received. The research showed that in assessing organizational engagement factors and gamification relationship, gamification makes the strongest impact for reward and recognition, procedural justice, feedback, distributive justice, perceived supervisor support, career, knowledge, learning, and development opportunities factors.