Twentieth International Conference on Knowledge, Culture, and Change in Organizations

Abstract

The aim of this study is to compare the effect of entrepreneurial orientation (EO) on the business growth of microenterprises in urban and rural areas. The survey design was adopted to collect data from owners of microenterprises in both urban and rural areas in Northwest region of Nigeria. Multivariate analysis of variance (MANOVA) was used in explaining how well EO predicts microenterprises growth. MANOVA compares the groups and indicate whether the mean differences between the groups on the combination of dependent variables are likely to have occurred by chance. There are many studies that examined EO in relations to past firm’s performance, but little attention has been paid on the growth of these businesses. Previous researchers have made insignificant contribution to ascertain whether the growth of microenterprises is dependent on the entrepreneurial orientations of the owners or not. The major contribution of this paper is the exploring of growth of the existing microenterprises and its relationship to owners’ EO.